
Partly to make up for the consequences of his faux pas, Lord Bomston offers Julie a large estate in Britain where she could live with her lover.

This is the crucial turning point in explorifor understanding authenticity. A scandal is about to erupt and Julie urges Saint-Preux to leave town. But the father, Baron d'Etange, disdainfully rejects the prospect of a marriage between Saint-Preux and Julie. Lord Bomston, meanwhile reconciled with Saint-Preux and informed about the love between him and Julie, decides to intercede.

They eventually avoid the duel, but Julie's father inquires into Saint-Preux's reasons for being in the house. A misunderstanding occurs and Saint-Preux challenges Lord Bomston. Soon Saint-Preux suspects that he might be secretly negotiating for marrying Julie. Lord Bomston, an affluent British friend of Julie's father, comes to visit. Julie d'Etange, the daughter of a nobleman, and Saint-Preux, her teacher of no social or economic standing, become secret lovers.

More than in The Social Contract, Emile or his “Discourses”, Rousseau’s groundbreaking insights on authenticity are found in his 18 th century bestselling novel Julie, or the New Heloise. Rousseau was a central figure in directing this transformation. Just as we wonder about the impact of globalisation on the individual, 18th century Parisians wondered what kind of subjectivity was shaping up in the largest European metropolis. Although he didn't use the word 'authenticity' per se in his multifaceted work, Jean Jacques Rousseau still provides us with key insights of unsurpassed relevance today, when advertisers abuse authenticity, and deconstructionist philosophers deride it. In the age of selfies and social media, the dichotomy between being and appearance is more and more apparent.
